Happy emailing!
Andrew – Yahoo! Mail Team

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Happy 10th Birthday, Yahoo! Mail

Today marks a special milestone for Yahoo!. Ten years ago today, Yahoo! Mail was born. It’s hard to imagine that just a decade ago, the idea of free email accessible from anywhere was a novelty.

Think of how far we’ve come since then. Web mail now is one of the most popular ways to stay in touch. It’s brought families closer together, let travelers send regards from the road, and made the concept of change-of-address notices virtually obsolete.

Ten years ago, Yahoo! Mail launched with just 3 megabytes of storage and the only images you were likely to receive were ASCII Art. Today, JPEGs are by far the most popular attachment type in Yahoo! Mail. Ten years ago mobile phones were bulky, expensive luxuries that were basically used for one thing: to make important phone calls. These days, everyone from students to busy parents and grandparents use their cell phones to check email on the go. And ten years ago, many people didn’t “get” Web mail or why they would need an address that wasn’t tethered to their ISP. Now many use it as their primary personal mail address.

Since we’re feeling nostalgic, we’ve put together some email milestones from the last decade:

• October 1997: Yahoo! Mail launches following our acquisition of Four 11, creators of RocketMail.
• December 1998: The movie You’ve Got Mail debuts.
• March 1999: CNN’s Ten Commandments of Email cites that Americans sent 2.1 billion emails daily (vs. 196 billion per day this year).
• December 1999: Yahoo! Mail launches Spamguard to detect spam and banish it to a separate folder.
• January 2000: Web mail survives Y2K.
• November 2001: Pope John Paul II is the first pontiff to send an email apology.
• March 2002: It’s reported internationally that email outpaces snail mail as the preferred method for residential communication.
• December 2003: Congress passes the CAN-SPAM Act of 2003 to regulate the sending of commercial email.
• July 2004: Yahoo! acquires Oddpost, bringing AJAX to Yahoo! and inspiring Yahoo! Mail’s most significant upgrade ever.
• June 2005: Broadway’s “Spamalot” wins Tony Award for Best Musical.
• March 2006: IDG study shows that Americans sent 11.8 billion photos via email in 2005, compared with 2.6 billion in 2000. By 2009, this number is projected to 25.7 billion images.
• March 2007: Yahoo! Mail announces free, unlimited e-mail storage for all users.
• August 2007: According to Comscore , the worldwide Web mail market counts approximately 543 million people, with Yahoo! Mail alone representing 255 million.

It’s funny to reflect that when Rocketmail first started, many users chose to list their email addresses in a public directory because they wanted everyone to know how to contact them. Fast-forward to a world where we invest a huge amount of time and diligence protecting our users from spam (now estimated to represent more than 70% of all email) and phishing attacks.

So what about you? We put together a brief survey to find out how your email habits have evolved over the past 10 years. Please share your thoughts with us (or leave them as comments), and we’ll be sure to report back on our findings later this month.

Until then, happy emailing!

John Kremer
Vice President, Yahoo! Mail

Free, unlimited storage means that Yahoo! Mail is the only email address that grows with you and lasts a lifetime. So now there’s no longer any excuse for letting your photos, files and other digital media collect dust in a cardboard box at the back of a cupboard somewhere.

Yep – and that’s me next to the giant sundae. And boy was that one whopper of a brain freeze.

Happy emailing!!
Andrew – Yahoo! Mail Beta Team

Dave reminisced: “I remember getting in a room to plan our RocketMail launch over a decade ago and worrying that our original plan of a 2MB quota wasn’t enough, and that we needed to be radical and DOUBLE the storage to 4MB per account! It’s ironic that I routinely send and receive individual mail attachments bigger than that now. Our total capacity for mail accounts back then was 200GB for all of our customers. At Yahoo!, we’re now receiving more inbound mail than that every 10 minutes.”

When Yahoo! Mail launched 10 years ago, users got a whopping 4MB of storage for their entire mailbox. Today, you would fill that up with a single picture from your weekend.

This got me thinking about how the storage capacity of other popular technology products has changed. A quick snapshot:

• 1997: Yahoo! Mail launches with 4MB of storage
• SanDisk introduces 2MB flash card for the Canon PowerShot.
• Compaq announces “high capacity memory upgrades” in four capacities, including 16MB, 32MB, 64MB, and 128MB capacities.
• Caleb introduces the Ultra High Density floppy disk drive that stores up to 144MB on a single disk.
• The first iPod is still a gleam in someone’s eye. It isn’t introduced until 2001 and comes with 5GB of storage.

• 2004/2005: Yahoo! Mail upgrades in 2004 to 100MB of storage, followed by a jump to 1GB in 2005
• Olympus upgrades to 1GB flash memory card.
• HP announces a 160GB storage upgrade for its Media Center PCs.
• Corsair in 2005 announces a USB flash drive with 4GB of storage.
• Apple announces the Fifth Generation iPod with 30GB capacity, and launches the newest 80GB iPod, which holds up to 100 hours of video, in 2006.

• 2007: Yahoo! Mail announces Unlimited Email Storage
• SanDisk launches 8GB flash card for photo storage
• Alienware introduces a desktop computer with 1 terabyte of storage

We’re psyched to be breaking new ground in the digital storage frontier by giving our users the freedom to never worry about deleting old messages again. And like any responsible webmail service, we have anti-abuse limits in place to protect our users. BTW: As much as we’d like to just flip a switch and “unlimit” everyone on the same day, we’ll be rolling this out over a few months to ensure a smooth transition — we know there’s virtually nothing more precious than your inbox.

We hope we’re setting a precedent for the future. Someday, can you imagine a hard drive that you can never fill? Never having to empty your photo card on your camera to get space back? Enough storage to fit the world’s music, and then some, on your iPod? Sounds like a future without limits.

Beats a slice of birthday cake, eh?
John Kremer, VP of Yahoo! Mail